e.l.f. Power Grip Primer is the TikTok-famous 'makeup glue' that keeps your look locked in all day. This clear gel primer has a grippy feel that holds onto your foundation and helps it stay put through work, nights out and everything between. Hyaluronic acid keeps skin feeling hydrated, so your base looks smooth and fresh rather than flat. Apply a thin layer, wait a minute and go. It's the budget primer that beat pricier rivals in countless comparisons, and it's especially loved by oily skin. Makeup that lasts? Grip it.
“This translucent gel primer plumps skin and locks in makeup for hours” — Allure
Creators made it viral as the 'makeup glue' primer, with wear-test videos showing it holding up all day.
Fans rave about how long their makeup lasts and how grippy the primer feels. Many call it their holy-grail primer.
Key Ingredients -
Hyaluronic acid
How to Use -
Apply a thin layer after skincare, wait a minute, then apply makeup. Pro move: press foundation in with a damp sponge for a seamless, long-lasting finish.
Good to Know -
Pro tip: tap a little onto your eyelids before eyeshadow. It grips pigment for a bolder, longer-lasting eye look.
FAQs
Why does it feel tacky?
That grip is the magic. It holds onto your makeup.
Is it good for oily skin?
You bet. It's a favourite for oily skin.
How long should I wait before makeup?
About a minute, then apply as usual.
e.l.f. Power Grip Primer (Clear): a gripping gel primer with hyaluronic acid for long-lasting, smooth makeup.
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